Product Launch & Brand Activation Booths

EXHIBITIONS

Product Launch & Brand Activation Booths2026-07-02T11:18:57+12:00

Create Experiences That People Remember

A product launch or brand activation is a chance to connect with your audience in a way that digital marketing can’t replicate. At DE Group, we design and build activation booths, promotional displays and experiential marketing environments that bring brands to life.

Whether you’re planning a new product launch, a brand activation at a festival, or an activation pop up in a high-traffic retail space – our team handles the design, build and installation so your activation runs smoothly from start to finish.

DE Group Exhibition Display for Isuzu-6

What We Build

Working with your experiential marketing agency along side our in-house production capabilities, we create physical brand experiences across a range of formats:

  • Brand Activations
    Interactive setups designed to engage your audience and drive brand activation marketing goals

  • Activation Pop Ups
    Temporary branded environments for retail spaces, events, festivals and public areas

  • Product Launch Events
    Custom-built environments for
    new product launches – stages, displays, branded backdrops and presentation areas

  • Promotional Displays
    Point-of-sale displays, product showcases and branded installations

  • Brand Experience Environments
    Immersive spaces that tell your brand story through design, technology and interaction

Brand Activation That Delivers

The best brand activations are the ones that feel effortless to the audience – but behind the scenes, there’s a lot of planning, engineering and coordination. That’s where we come in.

We work with brand activation agencies, marketing teams and event coordinators to deliver the physical production side of experiential marketing. Whether you’ve got a creative concept that needs building, or you need a brand activation agency that can handle the lot – we can work with you either way.

From product activation in a shopping centre to a full-scale product launch event at a convention centre – we’ve delivered brand activations across New Zealand.

A top-down view of the DE Group Exhibition Display for Isuzu, showcasing various types of trucks and trailers in white.

Proven Results, Lasting Impact

Take a look at some of the projects we’ve delivered and see how we’ve helped leading retailers create spaces that captivate, convert, and stand the test of time.

Get in touch.

Let’s create something special.

We’re always happy to meet and discuss what you’re looking for. Drop us a line and we’ll get in touch.

Head Office

10 Prescott St,
Penrose 1061,
Auckland, NZ

Postal Address

PO Box 12193,
Penrose 1642,
Auckland, NZ

Opening Hours

8:30am – 5:00pm

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