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Cadbury Cube

As part of a Nationwide activation, we worked with DDB to bring the 'Joy Collector' to life.

Installed in a mall environment, shoppers cued to spend 5 minutes inside the cube where they watched a video clip, and added their voices to a chorus of fellow joyfuls. You may have seen it on t.v. 

DE scope: 

  • Design (in collaboration with DDB) 
  • Manufacture Signage and graphics
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